Search Engine Optimization is usually the most sought-after method to getting your site or blog recognized. But most first time content creators make the mistake of relying too much on SEO in the early stages of promoting their websites. Instead of completely relying on SEO, successful content creators rely on a variety of methods to promote themselves. This article features four of those methods.
Search Engine Optimization, or SEO, is the lifeblood of any website. For startup business, it’s even more so. Getting noticed on the internet can be a huge challenge for up-and-coming entrepreneurs and people who just want to make a name for themselves.
SEO is usually the advertised solution to the problem of getting noticed. Some SEO experts claim that the best way to get noticed online is by learning how to properly be discovered by search engines. That idea isn’t far from the truth. Clicks through search engines are usually a site’s main source of traffic when it’s just starting out.
But SEO is only really good if your site has the content to back it up. Relying too much on SEO to promote your site can cause your site to look inauthentic and insincere. If you’re planning to promote your business, book, or blog, optimizing your site for being discovered by search engines should be the least of your worries.
Focusing on original content
Imagine if this article was all SEO and keywords instead of actual content. Would you still be here reading it?
While new visitors come to your website because of SEO, links, and back links, they usually stay for the content you create. Running a website is a lot like running a restaurant. SEO is basically your means of advertising your “restaurant” to the world. The content you create on the other hand is the actual food you serve.
As a website owner or content creator, it’s your responsibility to engage and enthrall your audience. If you’ve just made a new website, use SEO as a means to attract an audience, but create an abundance of original content to guarantee that they’ll stay.
Don’t just litter your site with buzzwords and SEO terms while never actually publishing anything unique. If you do this, most visitors will eventually realize that you have nothing going for yourself.
Related Reading: The Top 7 Ways to Improve Search Engine Optimization
There are millions of sites on the internet, so the idea of creating original content might seem like a daunting task. But if you’re going to make original content, make sure to first find a niche for yourself. If what you’re producing is good, then an audience is sure to arrive. Remember to only use SEO as a platform to gain first time visitors, but original content should be the flytrap that keeps them interested and coming back for more.
Optimize your site for mobiles
Smartphones and tablets can do just about anything these days. Some people even spend more time on the internet on their mobiles than they do on desktop computers. After building your site, consider making a proper mobile version. If your site or blog has a ton of content, you can even make an app for it.
An easy-to-navigate mobile version of your site makes it so much easier to get the attention of passing mobile users. A website with a mobile version carries an air of professionalism. Visitors on tablets and phones won’t have to struggle with trying to navigate a page that was designed for a mouse and keyboard in mind, allowing them to focus on exploring your site with relative ease.
Remember to make your mobile site thematically consistent with its desktop counterpart.
Note: If your website uses well-built responsive design, you don’t need to worry about a mobile version at all. Responsive web design is currently a major buzz word in the web development community. If responsive web design is new to you, try viewing this page or website on different screen sizes. You will notice how the content adapts to the screen size.
Promoting on social media
Social media is one of the fastest ways to get your name out there. Facebook, Twitter, Pinterest, and Instagram are just some of the biggest websites where people hang out to talk about their favorite things. Subtly promoting yourself on other people’s blogs or sites is an okay way to get people to notice you, but reacting to trending topics on social media is even better.
Stay relevant with what’s happening in the world. Find a way to relate whatever’s the talk of the day is with what you want to promote. But don’t do it obnoxiously. Build an audience by sharing your opinion on news and topics. You, the author, acts as the face of your website. People should be interested in what you have to say just as much as they should be interested in what you’re trying to promote.
Selling yourself on social media is actually really effective because of the nature of social media itself. It’s very easy to get your links shared and passed around on places like Facebook and Twitter. Promoting on social media might even straight-up be superior to relying completely on SEO.
I actively promote this website on my social media accounts. If the topics on my blog interest you, then I invite you to connect with me. You will find my social media accounts listed on the sidebar.
Use Google Plus
Promoting yourself and your website on social media sites is one thing, but sharing your content on Google plus is something else entirely. On websites like Twitter or Facebook, the content you share only really ends up getting seen by the people in your network. If someone hasn’t liked your page or followed you, there isn’t that big of a chance for them to see what you’re sharing.
However, anything you share on Google plus can appear on search engine results. Google plus itself is a very useful platform for getting your name out there. You can link your business or public profile to your Google plus profile easily, making your presence on the internet just a little bit more significant.
Related Reading: How to Create SEO Rich Content for Your Website
Even if you have no intention of being super active on Google plus, remember that Google is the most recognized and most used search engine in the world. Google’s search algorithms are very complex, but one thing that everyone agrees on is that Google prefers to index sites with strong original content. Adding your name to their large network via Google plus can only be a good thing in the long run.