Turning to an online freelancing website is a good idea for small to medium sized businesses who need quality content without the expense of going through content marketing agencies. However, the increased risk associated with the frankly bewildering array of freelancer options out there can put many people off. Here’s a list of six good sites to start your search for that perfect freelancer.
Whether you’re a small business trying to bolster your online presence or a large organization that needs regular access to well-written blogs, articles and press releases, you might want to look into getting content through online freelancers. While sourcing content this way has slightly more risk involved, the fact is you’ll get access to content at a fraction of the price of the usual agency fees. Here are some of the most common freelancer sites and what kind of contractors you can expect to meet there.
Many of the criticisms levelled at “content mills” don’t really apply to oDesk. While you’ll definitely encounter inexperienced and unprofessional workers, the interface lets you screen them out pretty effectively and focus only on freelancers who you’ll work well with. It’s one of the quickest places to set up a client account and verifying your payment information takes less than a minute. Be a reasonable client and you’ll have your pick of talented, affordable freelancers.
What began as more of a novelty site has quickly expanded to a marketplace where private contractors offer… well, basically anything. Fiverr is the place to go when you need content quickly, although quality is anecdotally less consistent than elsewhere. Get around this by asking for samples, scouring portfolios or even giving small paid test assignments for freelancers you’re not entirely sure about.
This site has a similar concept to Fiverr although admittedly is less popular when it comes to written content. What’s great about People Per Hour is you can dip in very casually and come away with cheap content literally within hours. Payment is very quick and easy but the platform is more suited to odd-jobs, technical or design jobs. Still, if you have a high volume of low-complexity content work, People Per Hour could make a lot of financial sense.
People will tell you that Freelancer.com has declined in recent years, with frequent online griping about dips in quality due to an influx of non-native speakers. But what you sacrifice by spending extra time searching for good contractors, you more than make up in their often rather cheap rates. Give those shilling content services for less than $5 per hour a wide berth and be realistic about the rest.
If it’s really important to you to get good quality, original content and you’re willing to pay a little more than the previous mentioned sites, Ghostbloggers.net is a good place to start. Your fee per article is a little higher, but you don’t need to screen for quality yourself and you get an added benefit in that the editing team checks for plagiarism and basic quality before approving any article.
This site is similar to Ghostbloggers.net and quite popular. The Constant Content editors are sticklers for grammatical correctness, and you know the content has passed through a few filters before you go ahead and publish it on your website. You may still have to hunt around if you need a more niche or specialist writer, but your baseline of quality is probably the highest you’ll find on any content creation site, barring professional agencies.
Many people are dissuaded from seeking freelance written content online simply because they’re unwilling to see if any of the horror stories they’ve heard are true. If you want to save money, however, a little bit of legwork in finding just the right freelancer means professional content for much less than expensive content marketing agencies.
If you have a fairly straightforward marketing campaign and a good idea of what you need content-wise, going the freelance route may be your smartest choice.