If you have a great website, but no visitors, you might want to take a look at your on-page SEO. There are many aspects to this, but when done properly, the results will speak for themselves. This article explains how to create SEO rich content for your website.

With all the SEO intricacies and approaches out there, it’s easy to get carried away and forget what’s really important: Your content. Content is king, so don’t ever forget it! Relevant, beautiful, fresh content is the best (and most honest) way to keep the traffic flooding to your website. And best of all, it’s usually something that can be managed in house without any huge bills flooding in every month.

Clever Keyword Use

If you’ve been tracking your traffic (and you should be), you’ll already have a fairly impressive armoury of the kind of search terms that are working for you. So you need to delicately make sure you use these as much as possible within your site, whilst also stepping carefully around the sensitivities of search engines.

They’re sensitive for a reason: after all, they help good, honest folks [like us 🙂 ] to get to the top of the rankings and push down those cheeky competitors who aren’t playing by the rules. So it’s always wise to be aware of the kind of things that annoy search engines, and keyword stuffing is up there with their biggest pet hates.

Try not to overuse the same phrase. It looks robotic for a start and any reader worth their salt will quickly come to the conclusion that you value search results over their interest. A better approach is to weave a careful combination of popular search terms throughout your site, whilst keeping readability at the top of your priorities.

Use Headings

Your headings (or h1 tags as they’re known in HTML) are vital on each page of your website. You should take the title of your page and rework it into a header that works on your page. Try shifting the words around a little and joining them up differently so that they say the same thing but in a different way. If you leave out the header, you are leaving out one of the first things Google (and other search engines) look for in your page to determine its relevance.

Have Some Nice Pictures

Pictures are lovely. They break up your text, highlight important points and give your visitors something nice to look at. And they provide us with a little extra SEO content trick. Each image can have a tag applied to it (the ‘ALT’ tag) and within this tag you can pop in a few extra mentions of your keywords – as long as they’re relevant to the content of course.

Imagine you’re writing about your photography company. Have you got some pictures of your work? Upload a picture and write on the image tag a brief description what you’re doing.

Make it Scannable

Bear in mind that when we surf, we like to see small chunks of text that have been broken up to allow for readability. Users don’t want to be confronted by reams of text from which they have to pick out the bits they’re interested in.

Try breaking up your text with sub-headers (h2 tags). Okay, adding a break here and a paragraph there won’t rocket you up the rankings, but it will please your readers and quickly tell them what they need to know. And that’s an increasingly necessary quality in web content.