December 6, 2019 at 5:58 pm #81633ChinomnsoParticipant@chinomnso
With over 2 billion users, Facebook is a great place to run marketing campaigns. The sheer number of users on Facebook means a lot – your audience is most likely to be present on Facebook. Teenagers, young adults and even grannies use Facebook. But even with such a large number of users on Facebook, you really have to get things right if you are to make the best out of Facebook marketing.
Get a Facebook page
Your brand can benefit greatly from having a Facebook page. It serves as a way to interact with your brand’s audience in a more relaxed setting, after it’s on a social network. A page is different from a personal profile because for you to connect fully with a personal profile, you must be “friends”. When you set up a page, people can “like” or “follow” your page without you having to approve it.
Unlike personal accounts that have friend limits, your page can have millions of followers. Pages don’t cost a dime to set up, neither do they require any technical expertise. In a matter of minutes, you can set up a Facebook page.
Setting up your Facebook page
If you do not make good use of your Facebook page, you end up hurting your brand’s corporate reputation. Therefore, it’s important you get things right. First, you need to get a good profile photo. In most cases, your profile photo should be your logo. But to show support for causes, to observe events and celebrate individuals, you may update your profile photo to align with any of these. So, if you’re offering special deals in connection with the FIFA world cup for example, you may update your cover image to highlight that during the period of the World Cup.
A good cover photo should be simple, yet elegant, passing a very clear message to whoever sees it. It could be artwork that relates to your business, or it could be a group photo of your team with a text that highlights your values. Whatever you choose, keep it simple.
Under your logo, there is a list of links: Home, About, etc. The About section is very important as it is a way for you to tell your story. Use it to tell a little about your company or brand. Fill out the other fields under the About section. Facebook allows you to add a lot of information to your About section – opening and closing hours, awards, team members and so on. Whatever you do, just try not to be too formal.
When you post on your page’s wall, it will appear in the news feeds of those following your page. Post things that your audience can readily connect with. Be sure not to barrage your audience with an avalanche of posts.
The content you can post might include links to your blog posts, special deals, new product announcements and links to things content related to your business. If you find something funny, you could share it with your fans too. A good laugh won’t hurt. But be sure you’re not turning your company’s Facebook page into a comedy page. One mistake some brands make is to post only business-related content. Posting only promotional content would be a huge turnoff for your followers.
As you post, be sure to use Facebook’s analytics tools that have been built for pages. Study the analytics carefully and be alert to see what you can change to get better results. If there’s a sudden spike in the number of fans, analyze your posting habits and see what you can continue doing, or even improve on. If there’s a shard drop in engagement and fans too, take a look at what you’ve been doing to see what went wrong.
Boost sales using Facebook Marketplace
If you sell products, you can take advantage of Facebook Marketplace. You can set up a shop on your Facebook page and list your products there, adding attributes like the price of the product you’re adding. And the good thing is that the products you add to the shop on your Facebook page are searchable across Facebook.
Facebook has built a well-oiled advertising engine that can give you so much exposure if properly utilized. You can target users based on their gender, geographic location and age. With this comes powerful analytics, so you get to know how well your ads are performing based on lots of performance metrics.
Facebook offers you different kinds of ads – carousel, videos and many other options. Each of these ad types have their own advantages over the others. So, you have to determine what would work best for each campaign.
Facebook ads can really help you grow your business. But if you don’t know how to properly utilize them, you’ll end up throwing in a lot of money without getting adequate results. At times, it’s best to hire a social media expert to handle ads for you.
The good thing about targeted ads is that you can set up different ads for different groups of users. When you target your ads well, you get better results. As an example, consider this scenario: a business selling football jerseys wants to run ads on their Facebook page. They could just put up ads that would target users who have selected football as their favorite sport on their profile. Then, put up pictures of different club jerseys in their ads. A better approach would be to create separate ads for separate teams (if their budget would allow that). That way, they can create an ad for Liverpool fans, another for Juventus fans, and yet another for Barcelona fans, each of these carrying pictures of the shirts of the corresponding club.
The fact is that Facebook marketing is a big deal. There are tutorials, video courses and countless blog posts just for Facebook marketing. This certainly is not a full course on Facebook marketing, but it should get you off on a good foot.
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