Google Analytics is a powerful tool for business owners, one that no webmaster can afford to ignore. This article provides a brief overview of Google Analytics and includes step-by-step instructions on how to set up specific goals.
You can build your website and simply hope for the best, or you can measure your results and see what visitors are actually doing when they visit your home on the web.
Google Analytics is designed with the latter in mind; the search engine giant has created this powerful tool to let website owners see where their visitors are coming from, what they like, and what actions they take once they arrive.
Even after all these years, Google remains the undisputed king of the search engines, so what the company has to say about your site matters a lot. A change in Google ranking or search engine algorithm can have a huge impact on your business and your customers. That is why smart business owners are constantly evaluating their website design, testing potential changes and tweaking their content to make it more relevant and user friendly.
Related Reading: How to Use Google Analytics with Your SEO Campaigns
Smart business owners know that Google Analytics can help them make their sites better. Google Analytics allows users to set up goals to measure how often their users complete specific actions, like clicking on a link, checking the sitemap or exploring an internal page.
Goals in Google Analytics
Setting up goals in Google Analytics is easy. Just follow these simple steps to get started.
- Log on to your Google Analytics account and click Admin
- Select the account you want to work with
- Go to the account property and choose your view
- Click Goals and choose Create a Goal
- Review the parameters for each goal you wish to set
- Click Next after each step, then choose Save Goal
Creating your own goals from scratch is easy, but Google Analytics makes it even simpler with ready-made templates. Google has designed these templates to help business owners create realistic and actionable goals for their sites and their accounts.
Related Reading: Speed Up Your Website – Google Analytics Site Speed Report
If you are new to Google Analytics, you might want to check out the templates before setting goals on your own.
Google has been in the goal setting business for a long time, and the templates they have created include most of the parameters most business owners will need.
Having the right tools is important, no matter what the nature of your business. When your business is online, you need to know what website visitors are doing, where they are coming from and what they are looking at. Google Analytics lets website owners do just that.