This article explores how businesses and professionals can improve their Twitter presence and increase engagement with their tweets. It is a data and research driven look at what it takes to be successful on Twitter.
Twitter announced today a new Related Headlines feature, which shows what websites a tweet has been embedded in on the tweet’s permalinked page. This lets you follow through on a story and learn extra context, and it encourages sites to embed tweets more often. From now on, when you click on the tweet’s URL on Twitter.com, you will see links to news stories where that tweet has been embedded. As an example, I will embed my own tweet below. If you click on the tweet’s URL (the timestamp), then you SHOULD see a link to this website in the related headlines section.
Twitter’s unique design allows it to easily capture real-time, location-specific insights and sentiments about anything from current events to emerging trends to economic data. By analyzing public tweets for specific keywords, forecasting tools with a high level of accuracy can be (and have been) developed. This article discusses some real world examples of how tweets have been used to make predictions.